Why entering awards is great for business growth

Annabel Barnes • 11 June 2024

Why entering awards is great for business growth

I’m currently working on my award nominations for Accounting Excellence. This has been a brilliant time to reflect on how far I’ve come since last year. As business owners we often don’t make the time to reflect on our hard work as we’re too busy focusing on client work.


Here’s why it’s a great idea to put yourself forward for an award:


Reflect


As I’ve just highlighted, an award nomination gives you a reason to reflect on how far you’ve come since you first started out and what you’ve achieved in recent years. This process of reflection is invaluable. It’s easy to get caught up in the day-to-day operations and challenges of running a business, but taking a step back to evaluate your journey offers a fresh perspective.


The award nomination will help to highlight your strengths and boost your confidence. Identifying the areas where you excel can also guide you in refining your services and enhancing your client offerings. When you see figures down on paper that show your progress, it’s bound to put a smile on your face!


Achievements


When you pause to consider your milestones, you may realise just how much you’ve accomplished that might have otherwise gone unnoticed. Perhaps you’ve expanded your client base, adopted new technologies, or implemented more efficient processes. Each of these accomplishments, big or small, contributes to the growth and success of your business.


Reflecting on your achievements not only boosts your confidence but also reinforces your commitment to your business goals. It reminds you of your ability to overcome challenges and adapt to changes. This newfound confidence can be infectious, positively influencing your team and inspiring them to strive for excellence.



Networking


Being nominated for an award brings new opportunities and even more so if you get shortlisted or win! During the award ceremony you’ll get to meet other people in your industry, or depending on what type of award you go for, it could mean you get a platform to speak to your ideal client. 


Getting yourself in front of people and talking about what you do can open up doors for endless opportunities.




Opportunities 


You can use the opportunity to promote yourself on social media, shout about your nomination on your website or in the local press. Winning a prestigious award highlights your expertise in the industry so that you stand out from the crowd. It gives you credibility which will encourage new clients to speak to you and existing ones will be impressed by your achievements.


Planning for the future


Lastly, reflecting on your progress helps in setting future goals. By understanding where you started and where you are now, you can more accurately chart a course for where you want to go. It helps in setting realistic, yet ambitious, targets for growth and development.


The act of reflecting, prompted by an award nomination, serves as a powerful tool for personal and business growth. It’s an opportunity to celebrate your journey, recognise your strengths, learn from your experiences, and plan for an even brighter future. So, don’t hesitate to nominate yourself for awards, it’s a step towards recognising your hard work and paving the way for continued success.


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